Paid Search Manager APPLY NOW

Culver City, CA
Marketing

Retrospec is the leading DTC outdoor products brand. Retrospec is committed to a no-barrier, inclusive entry to nature and honest conversation about the industry. Over the last decade, Retrospec has grown exponentially to serve consumers of all ages, ignite their passion for fresh air, and fuel their love of nature through all seasons. 

Join our team of super talented, creative, energetic, analytical, and tight-knit do-ers in fulfilling Retrospec’s mission of making the outdoors a safe and accessible place for everyone. Choosing the road less traveled is rarely easy, but always worth it.

Job Description

  • Conducting keyword research and writing copy for ads
  • Structuring campaigns and ad groups, and determining the best settings
  • Working with large datasets in Excel and uploading data/content for ads using the Google Ads Editor tool
  • Creating, analyzing, and optimizing Google Ads, Bing Ads, Amazon Ads
  • Ensuring that all Google Ads, Bing Ads, and Amazon Ads are optimized to bring highly targeted traffic to our online store while also ensuring a very strong ROI
  • Monitoring the success of campaigns using various reporting tools
  • Analyzing campaign metrics/data and providing interpretation and suggestions for improving performance to the Manager
  • Conducting AB testing across ads and landing pages
  • Reviewing traffic in Google Analytics
  • Staying current with Google Ads updates, Bing Ads updates, Amazon Ads updates new technologies, trends, and best practices
  • Build out YouTube campaigns 

Qualifications

  • Experience managing your own Google Ads clients/accounts
  • Experience building out YouTube campaigns for DTC brands
  • Understanding of creative that works well on YouTube and how that differs from other platforms
  • Advanced knowledge of Google Analytics
  • Strong, professional verbal communication
  • Excellent writing and creative content skills
  • Ability to work independently and in a team environment
  • Exceptional time management skills, including the ability to handle multiple projects and ongoing work items; while effectively managing changing priorities
  • Innovative thinker and collaborative team player
  • Bachelor’s Degree (Marketing, Business Development, Economics or related analytics fields)


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